Good morning, Broadsheet readers! Taylor Swift is a billionaire, some women working in Utah's tech scene report mistreatment, and AMD CEO Lisa Su is prepared to capitalize on the explosion of generative AI. Have a relaxing weekend!
- Chip on her shoulder. The explosion of generative AI is spurring growth across the technology industry—including in hardware. One under-the-radar CEO taking advantage of this massive growth is Lisa Su, the leader of Advanced Micro Devices, or AMD.
The 54-year-old chipmaker was best known for its rivalry with Intel. But it's now "the number two player in GPUs—the type of chips that are so well suited to training AI models like OpenAI’s GPT-4 and Google’s Bard," Fortune's David Meyer reports in a new story. A 2006 acquisition of the Canadian chipmaker ATI set AMD up to capitalize on this moment. It's now second to Nvidia in the market.
Su will soon begin her 10th year at the helm of AMD. She previously worked as an electrical engineer at IBM and joined AMD in 2012. The CEO is widely credited with saving the company, whose stock is up 73% over the past five years. Now, she predicts the AI chip market will be worth $150 billion by 2027.
“I think this is an opportunity for us to write the next chapter of the AMD growth story,” she told David. “There are so few companies in the world that have access to the [intellectual property] that we have and the customer set that we have, and the opportunity frankly to really shape how AI is adopted across the world. I feel like we have that opportunity.”
Read David's full story—including much more technical detail, for the wonks among you!—here.
Emma Hinchliffe
emma.hinchliffe@fortune.com
@_emmahinchliffe
The Broadsheet is Fortune's newsletter for and about the world's most powerful women. Today's edition was curated by Joseph Abrams. Subscribe here.
