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The Guardian - UK
The Guardian - UK
Business
Shane Hickey

Liquid gold? Here’s the sobering truth about investing in whisky

A female taster in a distillery checks a sample of whisky in a glass.
Interest in the whisky sector has blossomed in recent years amid heavy advertising by brokers. Photograph: Image Source/Alamy

At first glance, it’s an attractive prospect for young investors: buy a cask of whisky and enjoy double-digit returns in the process. Ads for schemes to buy some of Scotland’s finest are constant features on social media – but the perils and pitfalls are not.

Young investors are increasingly being targeted on Instagram with schemes to buy their own whisky casks, but the unregulated area has become awash with misunderstanding, misconception and occasionally fraud. “It leaves room for unscrupulous people to take advantage. Some may offer what they claim to be rare and expensive whisky but is in fact nothing of the sort,” says Sarah Coles at investment platform Hargreaves Lansdown.

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