The British & Irish Lions are exploring the possibility of playing a money-spinning fixture in Las Vegas as part of their 2029 tour of New Zealand. Matches in Los Angeles or Japan are also among the options but rolling the dice and taking the Lions to Vegas is the most eye-catching proposal up for discussion.
In 2018 the Guardian reported that the Lions were keen on a fixture across the Atlantic and with the US awarded the 2031 World Cup, momentum is building to make it happen. The All Blacks have a growing profile in the US and want to continue developing commercial opportunities there. It is understood preliminary discussions between the Lions and the New Zealand union have taken place.
