The signing of Lionel Messi has generated Paris Saint-Germain an extra €700million (£612m) in income due to commercial deals.
Messi joined PSG on a two-year contract a year ago from Barcelona as a free agent. Messi's contract at the club sees him earn £34m (€40m) for the final year in Paris, having earned £25.5m (€30m) from the first year of his deal.
The French club have added 13 per cent to their income streams since Messi's arrival due to deals struck with several brands including Dior, Gorillas, Crypto.com, PlayBetR, GOAT, Smart Good Thins, Volt, Big Cola, Sports Water and Autohero.