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Benzinga
Benzinga
Business
Adrian Zmudzinski

Lionel Messi In Crypto? Chiliz-Powered Socios Signs $20M Deal With The Soccer Star

Lionel Messi Socios Chiliz UEFA Champions League

Lionel Messi — Argentine football legend playing for the Paris Saint-Germain Football Club, considered by some to be the world's top soccer player — signed a deal with Chiliz-powered (CRYPTO: CHZ) platform Socios.com.

What Happened: A Tuesday Reuters report reveals that Messi signed the $20 million contract to promote fan token platform Socios.com. A Chiliz announcement notes that the four times UEFA Champions League winner will serve as Socios' global brand ambassador for at least three years, using the slogan "be more."

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