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Daily Mirror
Daily Mirror
Sport
Callum Vurley

Lionel Messi follows LeBron James and Tom Brady's lead to sign £15m cryptocurrency deal

Lionel Messi LeBron James Tom Brady Socios Socioscom

Lionel Messi has signed up to promote Socios.com, a cryptocurrency company that specialises in fan tokens. The Argentine has penned a mouthwatering £15million deal, joining the likes of Tom Brady and LeBron James in venturing into the virtual currency world.

He becomes the latest athlete to enter the world of crypto, which has grown massively over the past few years. And the crossing of sports has proved fruitful for Socios.com.

Alongside Messi, the company has sports stars from football, NFL and NBA - making its presence in the United States huge. Socios.com specialises in digital fan tokens and further bolsters the relationship between crypto firms and sports, which has proved controversial as well as expensive.

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