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Fortune
Fortune
Marco Quiroz-Gutierrez

LinkedIn turns to games and AI to attract and retain users

(Credit: Bryan van der Beek—Bloomberg via Getty Images)

LinkedIn wants to be about more than just posting career updates.

As the professional social network looks to compete with other social media sites for users’ eyeballs, and the ad dollars that come with it, it is incorporating new attention grabbing features like AI and puzzles. 

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