LinkedIn is currently testing a new short-form video feature that is reminiscent of YouTube Shorts and TikTok, aligning itself with the trend of infinite scrolling seen on various social media platforms. The experiment was confirmed by the Microsoft-owned company in response to reports from TechCrunch. A LinkedIn user shared their experience with the new feature, showcasing a 'video' tab within the app that allowed them to scroll through four short video clips.
The videos included content such as an entrepreneur sharing insights from a TV appearance, a product engineer discussing her career, and a startup founder offering advice. These videos were displayed in the 9:16 aspect ratio commonly used for mobile scrolling content. Interestingly, the short clips appeared to be repurposed from regular LinkedIn posts, as they featured captions above the videos.
