
LinkedIn started its AI push last year by making it possible to search for jobs using generative AI. This removed the old system and allowed users to search for very specific roles.
LinkedIn has adapted its AI job search feature to let users search for people in the same way.
Now, the social network for professionals has adapted its AI job search feature to let users search for people in the same way. For example, using the generative AI search bar, you could ask: “find me journalists in New York specializing in the NFL” or people “who work for a health charity who also do public speaking”.
This is a big jump for LinkedIn, which, in the past, has had quite a limited search function. Users could search for specific names, companies, or input job roles, but it could still be challenging to track people down.
Like a lot of other tech companies, LinkedIn is pouring its efforts into AI-powered search. Big search engines and social media companies are competing on similar fronts, aiming to improve their search capabilities through support from AI.
For now, this feature will be coming to users in the U.S. first, with plans to expand to other regions in the next couple of months. It is also only available to premium users currently, requiring a subscription to use it.
How does AI search work on LinkedIn?

As LinkedIn expands its search tool, its capabilities keep increasing. Before, searches were rather limited. Now, it operates in a similar way to tools like ChatGPT or Perplexity.
If you are eligible to use the feature, you’ll see “I’m looking for…” in the search box. Simply type in an explanation of what you are looking to find. This could be a specific person, or it could be a job. These can be as niche or general as you like.
For example, you could search: “Jobs in the medical field that are heavily research-focused but remote with the option to go into an office”. This allows you to narrow down your search to exact criteria.
Like all other AI tools, it isn’t perfect and will still fail to return results sometimes, or in a lot of cases, provide jobs or people who don’t properly match your description.
LinkedIn has said that it is working on improving the functionality of these tools, working to change the way it understands your queries for the better.

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