Lingerie brand Harper Wilde posted an advertisement on social media comparing their bra sizes to Ryan Reynolds. Now, the company has issued an apology for the “creepy” ad after internet users share their confused reactions to the marketing technique.
It all began on 27 January when the lingerie brand shared the promoted post to Instagram, which likened wearing one of their bras to being fondled by Ryan Reynolds. In white, squiggly font over an aesthetically pleasing pink background, the ad read: “This bra is like if Ryan Reynolds was gently holding up your breasts and whispering in your ear that you are doing a good job…honestly.”
