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Bangkok Post
Bangkok Post
Business

Line eyes new tools and features to push up sales

Mr Norasit pointed out that Thailand demonstrated its resilience through digitalisation during the pandemic.

Line Thailand is rolling out various tools and features for targeted advertising, aimed at increasing opportunities for merchants to enhance their sales revenue with better cost optimisation.

The company admitted its display advertising had declined as brands became more cautious about spending, but said it had no plans to reduce its headcount.

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