Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Preston Fore

Linda Yaccarino spent 2 years as Elon Musk’s X CEO. She says his ‘insatiable sense of urgency’ is the secret to his trillionaire success

Linda Yaccarino wearing a green top (Credit: John Lamparski/Getty Images)

Elon Musk’s net worth once again topped the $1 trillion mark this week—and few people have had a closer look at the forces behind his success than his former deputy Linda Yaccarino.

The 30-year media veteran was tapped as CEO of then-Twitter in 2023, stepping in as Musk was remaking the social platform from the ground up, and she got a firsthand look at the philosophy driving his companies, from Tesla to SpaceX: Move fast, rethink everything, and don’t wait for tomorrow.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.