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Fortune
Fortune
Chloe Taylor

Linda Yaccarino issues rallying cry to X employees: ‘Please don’t take this moment for granted. You’re writing history’

Linda Yaccarino speaks at The Girls' Lounge dinner at Advertising Week 2016 in New York City. (Credit: Slaven Vlasic/Getty Images for The Girls' Lounge)

X CEO Linda Yaccarino is working to get staff on board with a major overhaul at the company formerly known as Twitter.

Elon Musk, who purchased the firm for $44 billion last year, announced over the weekend that Twitter would become “X,” and that the social media platform would completely “bid adieu” to the Twitter brand—including its iconic bird logo.

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