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The Conversation
The Conversation
Stephen Cushion, Professor, Cardiff School of Journalism, Media and Culture, Cardiff University

Limited scrutiny of party claims in early Welsh election coverage – new analysis

With the Senedd (Welsh parliament) election campaign now under way, voters in Wales are beginning to see more political coverage across television, online and social media. Broadcasters have reported on manifesto launches and party messaging.

But how far is this coverage helping voters understand what the parties are actually proposing? And how much of it is being properly scrutinised?

After the first official week of the campaign, our new analysis suggests that while broadcasters are reporting party activity, they are offering limited scrutiny of the pledges and promises being made. That matters because news media play a central role in holding politicians to account and helping voters judge the credibility of competing claims.

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