Oh, well would you look at that: The NFT industry has subsumed yet another bygone cultural reference point in the hopes of squeezing the last dribbles of juice from its pulpy remains. According to Bloomberg, two brothers are reviving the mid-2000’s dubiously legal file-sharing platform, LimeWire, explicitly leveraging the brandname “nostalgia” in the hopes of hawking official NFTs and other digital collectibles to a nebulous demographic of “Gen Z/Millennial” consumers.
Paul and Julian Zehetmayr purchased the exclusive “LimeWire” name rights last year for their new venture, LimeWire GmbH (the German equivalent of an LLC), and aim to bring the first round of products to the market later this spring. Unlike the original incarnation, the 2022 LimeWire will apparently be operating completely above board, with “safety features in place, including the incorporation of stringent anti-money laundering checks and accountancy firm EY for vetting all activities,” according to Mashable. Anyone interested is welcome to signup for the Zehetmayr brothers’ LimeWire waitlist ahead of the site’s May debut.
