Smart CEOS are good at getting what they want. Firstly, that means manoeuvring one’s way to top of a company. Then it’s about making sure that sales, profits and share prices all tick upwards. Success here provides them with a generous scoop of the spoils. In addition to trappings such as these, there is another craving among the c-suite: attention.
Celebrity tycoons aren’t new. Industrialists like JD Rockefeller and Andrew Carnegie are often thought of as the first publicity-courting entrepreneurs. But deft moves in business have catapulted people to fame since Croesus started minting money sometime after 585 BC.
