OnlyFans star Lily Phillips has joined an unusual campaign using adult-content creators to draw attention to climate change and the fossil-fuel industry.
Phillips features in a new Headline Newds video titled 'Body Count', in which she uses her public image and familiar language around her online work to deliver a message about the environmental impact of Big Oil.
'Big Oil f**** more people every day than I can do in a lifetime,' Phillips says in the video.
The line is a play on Phillips' notoriety and is used to introduce a wider discussion about the fossil-fuel industry's impact. 'Body Count' is part of the second season of Headline Newds, a short-form series that uses humour, innuendo and adult-content performers to explain climate issues.
The project was created by filmmaker and writer Bree Essrig, actress and director Megan Prescott, climate communications strategist Jessica Riches and Yellow Dot Studios, the non-profit media company founded by filmmaker Adam McKay.
Creators Hope To Reach Audiences Traditional Campaigns Miss
Headline Newds launched in April 2026, with episodes distributed across platforms including YouTube, Instagram and OnlyFans. The first season featured creators including Prescott, Essrig, Rebecca Crow, Eva Oh, Sabrina Jade, Kat Baker and Lara Knox.
Prescott has argued that sex workers and adult-content creators can help communicate issues to audiences who may otherwise ignore conventional climate messaging.
'Sex workers can change the world. That's our ethos. They are the messengers we need,' Prescott said, according to journalist Helen Meriel Thomas.
Riches and Prescott have also described the strategy as an attempt to use the parasocial relationships audiences develop with online creators. The idea is that followers who already pay attention to a particular creator may be more receptive when that person introduces a subject outside their usual content.
The project's creators have deliberately used the language and visual conventions associated with adult entertainment while focusing the scripts on climate science and the fossil-fuel industry. Earlier episodes covered subjects including solar energy, extreme heat, climate censorship and fossil-fuel financing.
Second Season Expands the Climate Message
The second season is continuing that approach, with Phillips joined by creators including Little Puck, Aaliyah Yasmin and Girthmasterr. The episodes use short sketches to explain issues including carbon footprints, microplastics, wet-bulb temperatures, data centres and fossil-fuel power.
Phillips' episode is particularly notable because of the public attention surrounding her online career. Body Count deliberately references that existing interest before redirecting viewers towards climate issues.
The project comes as extreme weather and climate-related events continue to dominate international headlines. The Independent reported that 2026 has seen countries experience devastating wildfires and extreme temperatures of 40°C (104.0 °F) and above, while the campaign's second season follows a summer of severe climate-related events.
The creators' approach remains deliberately provocative. Rather than relying solely on conventional environmental messaging, Headline Newds is attempting to place climate information inside online communities and platforms where its performers already have established audiences.
Whether the unusual format leads to sustained engagement with climate issues remains to be seen, but Phillips' appearance demonstrates the project's central strategy: using an audience's existing connection with online personalities to start conversations about a subject that can often struggle to capture attention.
