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The Guardian - AU
The Guardian - AU
World
Nick Visser explains it to Luca Ittimani

‘Like, really, really shocked’: why are so many people riffing on this sheep’s sex appeal?

Buck the Kiwibank sheep at the hairdresser's
A screenshot of an ad campaign by New Zealand’s Kiwibank featuring Buck the sheep Photograph: Kiwibank

Nick, this cute green cartoon from New Zealand is all over my social media. Why are people falling for an animated sheep?

This is a truly online story. A few months ago, Kiwibank, a state-owned financial institution, unveiled a new mascot: Buck, a green-wooled, brown-eyed emblem meant to embody the idea of “better paths, better possibilities and better outcomes” for customers.

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