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Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

Like It or Not, The Row Pretty Much Just Single-Handedly Resurrected Jelly Footwear

The Row Summer 2024. (Credit: Courtesy of The Row)

There are many things we associate with childhood. From our favorite lunchbox to our seemingly endless stacks of friendship bracelets. Depending upon when you were born, the nostalgic list may also include jelly shoes. The rubber footwear usually came in sandal form and appeared to go with every outfit when we were younger. The only downside back then was the fact that they would cause some of the most painful blisters as our feet sweated in the summer sun. Now our love/hate relationship can continue thanks to The Row.

The Row recently made headlines for banning phones at its shows, but the brand created the most Instagrammable shoe silhouette of the season. For Summer 2024, sister act Mary-Kate and Ashley Olsen sent several sophisticated jelly flats down their runway. Then it was only a matter of time before they became the most lusted after item around. In true The Row fashion, the shoes, which come in four hues, aren't cheap. You'll need to shell out almost $900 per pair. Despite the sticker shock, the jelly flats are currently all sold out on the brand's website. Don't fret, you can always sign up for the waitlist, which we're pretty sure is longer than a CVS receipt, but getting your hands on them will be worth the wait.

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