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Fortune
Fortune
Emma Burleigh

Forget cold plunges: this CEO says the Gen Z habit of starting the day with memes is his favorite morning routine

GoTo Foods CEO Jim Holthouser (Credit: Courtesy of GoTo Foods)
  • Gen Z often gets flak for starting their days glued to their phones—but GoTo Foods CEO Jim Holthouser similarly begin his 12-hour workdays “meme-hunting” before lifting weights. The chief executive leading a billion-dollar company has 12-hour workdays jam-packed with meetings with his direct-reports, employees, and mentors. Yet to wind down each night, he reads 100 emails to hit “inbox-zero,” just like ex-Shark Tank billionaire Mark Cuban and Squarespace CEO Anthony Casalena.

Many CEOs may swear by morning cold plunges or green juice shots to jump-start their days. But GoTo Foods CEO Jim Holthouser begins his 12-hour workdays with black coffee and reading the news—but also, scouring the internet for jokes to send to his friends, much like Gen Z and millennials might.

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