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TV Tech

Tom Butts

Lightricks Launches LTX Studio Generative AI Filmmaking Platform

Lightricks LTX Studio

AI.

CHICAGO—Lightricks, an Israeli-based developer of photo and video editing apps has announced the launch of LTX Studio, which the company claims is the “first-of-its-kind” generative AI-driven editing platform for video production and filmmaking. The company is currently inviting consumers to join a waitlist to beta the app, which will be publicly launched March 27.

With the recent emergence of generative video services from the likes of OpenAI and Google, Lightricks claims that its AI-first status and experience in building its AI photo and video editing apps Facetune, Photoleap, and Videoleap will give it an advantage and that its browser-based LTX Studio will allow filmmakers, advertising/marketing agencies, content creators and others to streamline the entire video production process, from scripting to editing, into a single, intuitive interface.

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