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R. Thomas Umstead

Lifetime To Celebrate 40th Anniversary With ‘Undeniable,’ Female-Centric Fare (TCA)

Lifetime EVP and Head of Programming Elaine Frontain Bryant and "Long Island Medium" star Theresa Caputo at 2024 TCA Winter Press Tour.

Lifetime will look to celebrate its 40th year anniversary with original series, specials and documentaries that will be undeniably and unabashedly female-focused, according to the network’s executive VP and head of programming Elaine Frontian Bryant. 

Bryant, who took over Lifetime programming duties this past summer, said the network in 2024 will build on its diverse lineup of original programming, which includes bio-movies and unscripted content as well as drama and true-crime films. She said the network’s recently announced partnership with acclaimed author Terry McMillian to produce movies from McMillian’s collection of well-known romance novels will add another element to the network’s content portfolio. 

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