Brittany Dawn Davis, a fitness and Christianity influencer from Fort Worth, is being sued by the state of Texas for promising her followers personalized exercise and nutrition plans that never materialized. Davis’s website promised unsuspecting clients that her Brittany Dawn Fitness (BDF) crew would be with them “every step of the way”, but instead her followers received a generic diet and workout plan not unique to them. The state believes this amounts to “deceptive trade practices” and is seeking damages from $250,000 up to $1m.
Davis, who has almost 1 million TikTok followers, became a lifestyle influencer after competing in “bikini competitions”, bodybuilding events where the contestants stay in swimsuits. She launched her business, bdawnfit.com, in March 2014 claiming it promoted a holistic approach to health, including “flexible dieting, effective training, balanced living, and community support”.
