Life is Strange: Double Exposure reportedly a 'large loss' for Square Enix, says analyst, who adds: 'The company's IP fundamentally varies too much between good and bad'

Max, protagonist of Life is Strange and Life is Strange: Double Exposure, stares with trepidation at something off-screen with her friend.

I confess, dear reader, I was a little confused by the concept of Life Is Strange: Double Exposure from the get-go. As PC Gamer's own Mollie Taylor said during a preview, "remind me to never become besties with Max Caulfield, lest I end up dead in a ditch somewhere."

Retreading the same 'best friend dead' ground with the initial game's protagonist felt like, well, trying to play the hits, rather than coming up with something new and inventive. You know, like the OG Life is Strange was, growing up in the afterglow era of Telltale's golden age while we still had an appetite for choice simulators, keeping things interesting with a time-travelling twist.