In the United States, life insurance is a time-tested, conservative, and dependable financial product. But those very virtues make the industry slow to incorporate innovations.
Permanent life insurance policies can be very opaque to the typical customer, and even though they have in-built borrowing features, the terms may not be ideal, while the customer feedback may be slow, depending on the carrier. The average customer doesn't understand how the product of permanent life insurance can work for them, or even recognize it as an asset.
