
It was less than a year ago that the U.S. was awash in crypto ads that promised consumers they could make easy returns of 7% or more. We all know how that ended. The companies behind those ads are now bankrupt or facing indictment and many of their customers are wondering if they'll see their money again.
All of this makes me wary about writing about any crypto service offering returns higher than a bank CD rate but, in the case of Lido, it's intriguing enough to take a look. If you're unfamiliar, Lido is in the staking business—a very different operation than Celsius and other conspicuous advertisers from 2022, whose business model was based around casino-style lending.