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Matilda Price

Lidl-Trek reveal signature colourful jersey for 2026, complete with new AI sponsor

Jonathan Milan and Clara Copponi wearing new Lidl-Trek jerseys.

Lidl-Trek have unveiled the kit that will be worn by their men's and women's WorldTour teams in 2026, sticking with their signature bright colourway and adding an AI sponsor to the front of the jersey.

Made by Santini, the kit is a continuation of a theme for Lidl-Trek, featuring largely a navy blue base with geometric dashes of yellow and red, emulating the colours of sponsor – and now majority stakeholder – Lidl.

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