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Stephen Farrand

Lidl-Trek present new sponsorship and fresh red, yellow and blue kit

Lidl WorldTour LidlTrek Mattias Skjelmose Quinn Simmons Alex Kirsch Mads Pedersen Tour de France United States

The riders of Lidl-Trek show off their new kit including three national champions' jerseys

Lidl-Trek have revealed their new stand-out red, yellow and blue colours at a Lidl supermarket in Bilbao during the Tour de France Grand Départ, kicking off a new and bigger chapter for the US-registered WorldTour team.

The international supermarket chain has replaced coffee brand Segafredo, becoming the lead title sponsor going forward for both the men’s and women’s teams, with significant investment for at least five years.

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