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Irish Mirror
Irish Mirror
National
David Kent & Marita Moloney

Lidl poke fun at Tayto Park in cheeky tweet after re-naming announcement

Lidl have poked fun at both themselves and another crisp manufacturer after the bombshell news surrounding Tayto Park which broke on Tuesday morning.

The theme park, located in Ashbourne, Co Meath, will have a new name and identity from January 2023.

Tayto Snacks and Tayto Park announced on Tuesday that the title sponsorship for the beloved attraction will come to an end on December 31, 2022.

According to its founder, it is hoped that renaming the park will allow them to meet their "ambitious targets" which include adding more rides and attractions in the years ahead.

Enter the discount supermarket, which is known for its' strong presence on social media.

And they were quick as a flash when offering their own suggestion for the new name of the amusement park and zoo.

Lidl's own-brand version of Taytos are known as Howdy Doody's, and you can imagine what comes next.

People were delighted with the tweet, with it racking up the likes and retweets within minutes of being posted.

“I am delighted to have aligned with one of the most iconic Irish brands, so successfully, for over a decade," said Raymond Coyle, the founder of Tayto Park.

"Our partnership with Tayto Snacks has helped to create one of Ireland’s most popular tourist attractions in little over 12 years.

"We have decided that in order to expand and meet our ambitious targets for the park, now is the opportune time to rename the park to better reflect the exciting rides, attractions and zoo that are coming over the next few years."

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