Every festive jumper released between 2020 and 2023 will be available to rent for £2 per day, in conjunction with Lidl's introduction of its 2023 collection, which retails for £7.99.
This year's jumper and last year's designs are available for hire, with all proceeds donated to the NSPCC, thanks to a partnership with fashion rental app By Rotation.
Eshita Kabra, founder and CEO of By Rotation, said: “By Rotation is thrilled to partner with Lidl this festive season by adding Lidl’s Christmas jumpers to our shared wardrobe on the app.
"With Christmas being one of the top occasions of the year, when the demand for purchasing single-wear outfits skyrockets, renting a festive jumper for your holiday season plans is a great way to leave a positive impact on the planet and also save money!”
Lydia Bolton, slow fashion designer, added: “I’ve loved being a part of Lidl’s Christmas iconic jumper campaign.
"Designing and producing these jumpers inspired by Christmas icons from second-hand textiles has been super fun and creative, but knowing they are going to be rented and reworn also supports my mission of valuing and reusing textiles.”
Lidl shops are still selling this year's jumper for £7.99.
But how does the rental service work? Here's what we know.
How does it work?
By Rotation is a peer-to-peer fashion rental app where you can hire a jumper for £2. Additionally, Lidl and Ms Bolton worked together to create three exclusive Lidl jumpers that are only available as part of the Lidl x By Rotation collection. The jumpers are inspired by popular culture Christmas symbols.
Made from repurposed materials, these are the jumpers up for grabs.
- The Carey: All you’ll want for Christmas is this jumper, a fabulously festive red look with a trendy off-the-shoulder cut, complete with big bows, meaning renters can dress to the nines AND the 90s.
- The Lewis: Giving all the X(mas) Factor, family, friends, and colleagues alike will be dazzled by the seasonal sparkle of this jumper. Combining gold, glitz, tassels, and glamour into one jumper – this one requires a moment like this to wear!
- The John: Step into Christmas with this trendy blue turtleneck with festive frills, sequins, and stars. Designed to be an effortlessly fashionable yet bold statement piece, it’ll rocket you into the festive mood.
Rent Lidl's collection from November 23 to December 31, by visiting the official site to browse the collection.
