Shoppers who have spent the last few years lusting after the bouncy blow dry look that can seemingly only be achieved by the eye-wateringly priced Dyson Airwrap might now be in luck, after discount supermarket Lidl released an affordable hair tool line to rival the luxury brand.
The retailer has teamed up with international superstar Rita Ora to launch an affordable hair care range including the Rita Ora 2 in 1 Volume Hair Drying Brush, which is said to be a purse-friendly alternative of the popular Dyson Airwrap.
Complete with a ceramic-keratin coating and cold air setting, as well as two heat and speed settings, the features are certainly similar to that of the Dyson Airwrap, although the more expensive tool offers three heat and speed settings, alongside the cool shot.