From this week, Lidl’s 400g and XXL 667g Deluxe sausages are being packaged in trays containing a minimum of 30% ‘Prevented Ocean Plastic’ (POP).
In 2020, the discounter became the first UK supermarket to incorporate ‘Prevented Ocean Plastic’ (POP) into some of its fish packaging. Now ‘Prevented Ocean Plastic’ (POP) is used in most of Lidl’s own brand fresh fish ranges and is also used in some of the discounter’s breaded poultry ranges.
Earlier this year, Lidl reached the milestone of preventing the equivalent of 15 million plastic water bottles from entering the ocean. This latest change would see an estimated additional 1.7 million water bottles prevented from entering the ocean each year – around 40 tonnes of plastic.
