Lidl stores in West Lothian are helping shoppers ring in the bells by stocking free coal in celebration of the age-old Scottish tradition
The supermarket giant will have coal available at till points across its Scottish stores from today for any lads and lassies who wish to offer a gesture of luck and warmth at Hogmanay gatherings as they cross the threshold into 2022.
Ross Millar, Lidl’s Regional Director for Scotland, said: “At Lidl, we’re big on celebrating the best of Scottish culture - including our age-old tradition of first footing at Hogmanay.
“We are thrilled to be working with Len Pennie to share a poem that celebrates the return of our coal for first footers in an ode to the Scots language.
“Symbolising warmth for the year ahead, we hope this wee gesture brings a ‘Lidl’ joy to our customer’s Hogmanay celebrations this year.”
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