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Wales Online
Wales Online
Entertainment
Neil Shaw

Lidl has busiest ever day as sales jumped almost 25% before Christmas

Discount supermarket Lidl has revealed its sales jumped by almost a quarter over the key festive period as it said it was buoyed by shoppers switching from rivals amid budget concerns.

The retailer said sales increased by 24.5% over the four weeks to December 25, compared with the same period last year.

It added that it welcomed 1.3 million more customers to stores over the week prior to Christmas compared with the previous year.

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