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The Guardian - UK

Business

Jasper Jolly

Lidl gained 1.3m British shoppers at Christmas amid living costs crisis

Lidl Lidl GB Kantar

Lidl store on Old Kent Road in London — Lidl GB has 28,000 employees and 950 stores in England, Scotland and Wales. Photograph: Mike Kemp/In Pictures/Getty Images

Lidl gained 1.3 million British shoppers in the Christmas period compared with a year earlier as the supermarket benefited from people cutting back on spending.

The German-owned chain said the Friday before Christmas was its busiest ever day as sales rose by a quarter compared with the previous year as shoppers switched from other supermarkets in greater numbers.

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