Branded merchandise is big business, from artist t-shirts sold at concerts to tote bags for your favourite independent seller.
Somewhat strangely, supermarket brands and some food chains have also entered into the merchandise market. Greggs' collaboration with Primark sold out quickly, with restocks and fresh launches keep fans wanting more.
No stranger to this 'merch' is Lidl as the initial launch of its branded fashion line a few years ago saw queues of people waiting for the store to open.
