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Evening Standard
Evening Standard
Mike Daw

Lidl announces London Fashion Week pop-up after croissant bag goes viral

Lidl London Fashion Week Jordan Stephens

Lidl is launching a pop-up pâtisserie in Soho to celebrate the retail group’s latest viral moment, which came courtesy of their “croissant handbag”. 

The leather handbag, created in collaboration with designer Nikolas Bentel, received huge traction online for the retail chain, selling out in just two minutes. It later went on to generate millions of views via Instagram Reels and TikToks, with artists including Rizzle Kicks’ Jordan Stephens taking part in the campaign.

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