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The Guardian - UK
The Guardian - UK
Business
Joanna Partridge

Lidl accuses Tesco of ‘deception’ in legal dispute over yellow circle logo

Tesco Clubcard prices branding in a supermarket in London
A Tesco Clubcard promotion. The dispute centres around the use of the yellow circle on a blue background. Photograph: Paul Childs/Reuters

Lidl has accused its bigger rival Tesco of “deception” during the latest round of a long-running legal battle between the two supermarket chains over the use of a yellow circle logo.

The dispute centres on a yellow circular design with a blue background, which is used by Tesco to promote offers available for members of its Clubcard loyalty scheme, as well as being used by Lidl as its main logo.

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