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Motorsport
Motorsport

Liberty Media can’t follow its F1 play to boost MotoGP’s popularity

MotoGP’s chief commercial officer Dan Rossomondo believes Liberty Media’s arrival will boost the championship’s global reach without compromising its essence.

Just under a month ago, Liberty Media completed the acquisition of 84% of Dorna, the rights holder of MotoGP, after the European Commission finally gave the green light to a deal that dragged on much longer than both parties had initially expected.

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