Nine times out of 10 the Liberal Democrats’ campaign stunts are so on the nose that they are post-parody. Not that pundits and social media users don’t try. But you feel the Lib Dems would be perfectly within their rights to retort: “Yeah, but we’ve already DONE that gag, right? We booked the paddleboard. We took it to the creek. We made sure he was pictured without a paddle. Sorry, Madam Commentator, but you don’t get to make the joke and think you’re being funny. We own this thing from set-up to punchline. We ARE the joke.” And you know, you have to hand it to them.
Anyway: the Liberal Democrat campaign for the 2024 general election. Tuesday was paddleboard, Wednesday was bike, as Ed Davey cycled headlong down a steep hill right into his own Welsh campaign launch. See what I mean – he’s already done the joke. What do you want me to say? It’s downhill from here? Davey on the skids? Christ on a bike???
