Manchester music mogul Liam Gallagher has today launched a collection with one of the UK's most popular high street stores, and people are going wild for it. The collection has already pretty much sold out online, so now shoppers will need to flock to certain stores if they want to be in a chance of bagging a piece.
To celebrate the release of his third album and two huge upcoming Knebworth shows, the former Oasis frontman has partnered with luxury retailer Selfridges on an exclusive collection which features brands such as C.P. Company, Barbour, Finlay, Nigel Cabourn and Sage Nation. The products are available online and in Selfridges London, Manchester Exchange Square and Manchester Trafford, from today. With each store hosting a pop-up space to celebrate the launch.
The collection sees Gallagher collaborate with brands chosen with Selfridges in a number of different ways. Barbour has created unique jackets that have been treated and upcycled, and include Liam Gallagher patches. C.P. Company has laser engraved his logo and RKID slogan onto its iconic lens badges, as well as using his prints on t-shirts. Finlay sunglasses have been detailed with LG initials, and Sage Nation’s smock includes images of Gallagher, while Gallagher himself helped design a range of items for Nigel Cabourn such as shorts, trousers, hats and jackets.
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The prices are really reasonable, and start at £15 for a tote bag, while bucket hats cost £30. Prices do go up for items like coats, with the most expensive piece costing £295. Most pieces have now sold out online, so if you can get to a store, we'd reccomend it.
While the collection launched online earlier today, nobody has yet seen what's on offer in Selfridges stores. Not until now, that is. We have been given an exclusive look of every single item inside the Manchester Trafford Centre store, so you can see it before anybody else.
The partnership was brought together through Selfridges and the licensing and retail team from Warner Music’s WMX. The team, alongside Gallagher and his management, also ran a competition with Manchester Metropolitan University to find fashion students to design original graphics to be printed onto garments which will be sold alongside the designer products. The competition winners were announced as Niamh & Aoife Dobson and Hari Thavanendran.
Niamh & Aoife Dobson developed their own CD range within the brand and collaged them to create the final series of designs. While Thavanendran used digital methods to produce raw brush strokes which highlight the symbols recognisable to Gallagher.
Bosse Myhr, Director of Menswear and Womenswear at Selfridges, says: “This collection is an iconic way to celebrate the unquestionable impact Liam has had on British style. Liam’s direct involvement with the brands in both designing and curating product is a true point of difference and the inclusion of graphics that have been designed by young Manchester talent is a great reference to Liam’s roots. The exclusive package from Nigel Cabourn is a standout, a true celebration of British fashion and culture.”
Sam Eldridge, from Liam Gallagher's management team, says: "Liam Gallagher is not only one of the greatest rock stars of all time but a true fashion icon and pioneer whose style and influence can be seen from high streets to festival fields across the country. We are delighted to be partnering with the iconic Selfridges store for these unique events, that celebrate Liam’s style, with limited edition pieces from brands - Barbour, C.P. Company, Finlay, Nigel Cabourn And Sage Nation - that have been part of Liam’s story since the beginning. We are also very happy to be collaborating with Manchester Fashion Institute, inspiring the next generation of innovators and creatives."
Sophie Bishop, Director, Retail Merchandise A&R, WMX, said: “Liam is not only a legendary artist and frontman, but he is also a fashion and cultural icon. This collaboration brings together Liam’s unique style with world-class brands and celebrates his incredible new album and upcoming Knebworth shows. Liam also wanted to highlight and showcase up and coming creatives which led to us partnering with MMU. Through the competition we hope to inspire and give a platform to the next generation of fashion designers.”
