
Chances are that, like me, you've been unable to escape the chorus of 'This is an Xbox.' This insistent marketing campaign touts the cloud-based future Microsoft is striving for with Xbox, moving away from the console-based core of yore towards a platform that can play with almost any stage. Well, it's time to add one more venue to the list: LG Smart TVs.
LG has announced a partnership that will specifically bring cloud gaming to their smart TVs via the Xbox app, promising "access to hundreds of games." As you may already suspect, the price of entry is a Game Pass membership, with LG particularly keen to highlight the Ultimate-tier in their announcement. This $19.99 a month subscription tier will offer the option to "stream a catalog of select Xbox games [you already] own" to your LG Smart TV, as well as access to "highly anticipated releases like Avowed" at launch. However, the full details of this partnership with Xbox dreams a little bigger than a single app announcement.