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PC Gamer
PC Gamer
Jess Kinghorn

LG wants to turn your Smart TV into an Xbox, announces cloud gaming partnership with Microsoft

A LG Smart TV hangs on the wall of a well-lit living room, surrounded by house plants. On screen, LG's touted Gaming Portal can be seen, featuring games such as Avowed, Starfield, and NBA 2K25.

Chances are that, like me, you've been unable to escape the chorus of 'This is an Xbox.' This insistent marketing campaign touts the cloud-based future Microsoft is striving for with Xbox, moving away from the console-based core of yore towards a platform that can play with almost any stage. Well, it's time to add one more venue to the list: LG Smart TVs.

LG has announced a partnership that will specifically bring cloud gaming to their smart TVs via the Xbox app, promising "access to hundreds of games." As you may already suspect, the price of entry is a Game Pass membership, with LG particularly keen to highlight the Ultimate-tier in their announcement. This $19.99 a month subscription tier will offer the option to "stream a catalog of select Xbox games [you already] own" to your LG Smart TV, as well as access to "highly anticipated releases like Avowed" at launch. However, the full details of this partnership with Xbox dreams a little bigger than a single app announcement.

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