LG Electronics (Thailand) Co has introduced its line-up of flagship laptop products, dubbed "LG Gram", for the first time in Thailand.
Jeerapa Kongswangwongsa, the company's vice-president of business solutions for Indochina, said LG is aware that young consumers' lifestyles are full of creativity, confidence and modernity, leading them to expect both quality and efficiency from the products they purchase. She said LG Gram is well-positioned to serve those needs, with cutting-edge design and technology.
Ms Jeerapa said the company is confident that LG Gram will be well-received by Thai consumers. The introduction of these new laptops is expected to contribute 70% growth to the company's PC product group and increase overall sales of LG's IT products by 10% in 2023.
The company aims to sell 2,500 units of the model this year.
Ms Jeerapa said the company sees a positive market opportunity in Thailand due to the country's reopening and the return of foreign tourists, and also because people have returned to normal life. All these factors will drive new-generation consumers to look for laptop computers that can serve their work and their lifestyles.
The latest LG premium laptop line-up is powered by 13th-generation Intel Core i7 and Core i5 processors, depending the user's preferred options. The LG Gram laptops are also sleek and ultra-lightweight -- at 1.19 kilogrammes for the 16-inch model and 1.35kg for the 17-inch model.
The latest LG Gram products are available in four models, offered in 16-inch and 17-inch with memory capacity options, at a price range of 49,500-67,700 baht.
LG also has a strategy that appeals to the younger generation by using NewJeans, a South Korean girl group famous among Gen Z, to represent this laptop.
