LG has announced the pricing and release date of its top OLED of 2026, the W6 “Wallpaper” OLED. We saw the TV back at CES 2026, and it was clear from the start that it could be one of the best TVs of 2026.
That being said, at $5,499 for the 77-inch version, it’s not exactly cheap by any stretch of the imagination. But for a premium OLED TV that — 10 years ago — started at $7,999 for a 65-inch model and cost $20,000 for the 77-incher, the W6’s updated pricing is a major step in the right direction. Here’s what nearly six grand of full-throttle OLED technology looks like.
Slim, but powerful
Despite being slightly thicker than its namesake at 9mm deep, the Wallpaper W6 is still unbelievably slim — even for an OLED.
To make it this thin, LG uses a wireless Zero Connect Box that can transmit incoming HDMI signals to the TV from up to 32 feet away. This box can process both HD/SDR and 4K/HDR signals without any added delay.
Under the hood, the W6 runs the Alpha 11 AI Processor Gen3 that enables Hyper Radiant Color Technology with Brightness Booster Ultra. It's worth reading our full breakdown, but in short, Hyper Radiant Color is LG's "secret sauce" that combines LG Display’s newest Primary RGB Tandem 2.0 OLED panel with a hyper-customized algorithm for up to 3.9 times the brightness compared to older OLED models.
Beyond the slimmer size, wireless connectivity and Hyper Radiant Color technology, the W6 will also be one of the first TVs to offer the latest version of LG's webOS 26 smart TV software. The latter can also be found on the LG C6 OLED, however, so don't feel like you need to shell out a small fortune just to get the latest and greatest software.
So is the W6 worth buying?
That's the $5,500 question, obviously. Having seen it twice now — once at CES and a second time at LG's North American headquarters in March — I've genuinely been blown away by the company's Hyper Radiant Color technology that's available on the W6.
That said however, as much as I like the TV's design and wireless Zero Connect Box, I'd have a hard time shelling out this much for a 77-inch TV — let alone $7,499 for the 83-inch version of the W6.
The good news there is that you don't have to pay such a steep premium just for Hyper Radiant Color technology: It's also available on the much-cheaper 77-inch LG C6H (pictured above) that's $3,699 or the 55-inch LG G6 that is available to pre-order for $2,499. Both have a similar version of the technology with a different design. (The C6H is also available to buy today at LG's web store, so no waiting required.)
As for the W6, for anyone with the cash to throw at it, it's available to pre-order on LG's website starting today with a full rollout in the near future.
In the meantime, I'll be here counting my pennies until I have $5,500 saved up.
