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AAP
AAP

LG ELECTRONICS BRINGS KOREA'S HOUSEWARMING CULTURE TO SOUTHEAST ASIA

LG LG Electronics South Korea SouthEast Asia Vietnam Ho Chi Minh City Indonesia Singapore Thailand

LG brings K-lifestyle experience to Vietnam, Thailand and Indonesia to discover
how Affectionate Intelligence makes everyday life better

News Summary

  • LG Electronics is launching "Housewarming by LG," a regional experiential campaign across Vietnam, Thailand and Indonesia that translates Korea's trending housewarming lifestyle into an immersive consumer experience.
  • The campaign invites local consumers into curated lifestyle spaces designed to feel like real homes, where they can naturally discover LG home appliances through K-lifestyle touchpoints including running, K-Beauty, personal styling and everyday home routines.
  • Kicking off in Vietnam on May 19, Thailand on June 4, and Indonesia on June 23, the campaign carries the message "Life's Good, Made Better by K-Tech" and highlights LG's Affectionate Intelligence as a technology that understands and adapts to diverse ways of living.
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