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Creative Bloq
Creative Bloq
Technology
Daniel John

Lexus's stunning new display could transform car UI design

Lexus at Milan Design Week.

Usually when a car brand exhibits at Milan Design Weeks, it uses the occasion as an opportunity primarily to show off its latest vehicle. This year, however, Lexus has taken a more novel approach, focussing its entire show on its brand new in-car display design. And it might just be more impressive than an entirely new car.

Black Butterly is the brand's new dual-interface cockpit control system shaped, as the name suggests, like a butterfly. With two curved edges protruding outwards with touchscreen controls, and space for vast swathes of information, it offers the kind of futuristic aesthetic ones confined to sci-fi vehicle designs. And to demonstrate its versatility, Lexus has enlisted several creators to use the screen itself as a canvas for exploring various possibilities for interaction as part of the show. (For more software inspiration, take a look at 9 great UI designs.)

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