
A tourism campaign from VisitLEX, the Lexington Convention and Visitors Bureau, hopes to attract visitors from beyond the Milky Way.
The bureau worked with a team of local scholars and scientists to beam an infrared laser message to potential alien life forms on TRAPPIST-1, a red dwarf star 40 light years away. That includes experts in engineering, linguistics, philosophy, science fiction, digital media and the search for extraterrestrial intelligence.