The Wimbledon occasion is nothing if not traditional. Whether it's strawberries and cream, Pimm's or white tennis outfits, the tennis tournament's bosses do their utmost not to compromise on the standards they set.
One area where there is clearly no room for manoeuvre is the dress code to get into the Royal Box, as Formula One star Lewis Hamilton discovered when he headed exactly there to watch the 2015 men's singles final between Novak Djokovic and Roger Federer.
Hamilton fell foul of Wimbledon’s strict dress code when he was rejected from the Royal Box for not wearing a jacket or tie. He had arrived at the venue wearing a bright floral shirt.