Lewis Hamilton is officially entering the luxury fashion arena. The seven-time world champion, who inked a brand ambassadorship deal with Dior earlier this year, has appeared in his first campaign for the French fashion house.
The campaign for Dior’s new lifestyle capsule collection — designed by Kim Jones in collaboration with Hamilton — offers the first glimpse into his high-fashion era as he gears up for the move to the famed Italian outfit. Rather than taking inspiration from the pit lane, photographer Rafael Pavarotti’s images showcase another one of Hamilton’s high-octane passions.
