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Kirsten McStay

Lewis Capaldi says reason for naked billboard was to utilise his greatest strength - his body

Lewis Capaldi TikTok

Lewis Capaldi has gone to new extremes to promote his new single 'Forget Me' by stripping off - and now he's explained why.

Last night, the Scots singer unleashed his new marketing tactic of a huge picture of himself semi-naked on billboards across the UK, and he's now said that he chose to do it because he wanted to utilise his greatest strength - his body.

Speaking on his TikTok channel, Lewis revealed why he decided to do the billboard. He said: "So to promote my brand new single Forget Me, which comes out on September 9, I thought it was only right that I utilise my greatest strength to get the word out there, to people know I've got a new song coming out, that greatest strength of course, is... my body! Hope you like the song."

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